6 July 2009

ABCs Mark Scott talks media to Christian business people

Wahroonga, New South Wales
David Gibbons

ABC boss Mark talks about our changing world and the importance of connecting to an audience using the available information technologies.

Mark sung the praises of internet-based communication such as Facebook and Twitter, and quoted great American pastor and writer, Eugene Peterson (who has a new book out on the words of Jesus).

Peterson makes the point that Jesus spent some of his time preaching and some of his time teaching - but most of his time he was out amongst the people.

Mark told the gathering Peterson describes Jesus ‘talking with the men and women with whom he lived in terms of what was going on at the moment - people, events, questions, whatever - using the circumstances of their lives as his text'.

"Peterson believes the church runs the same risk as the old media barons," said Mark, "by continuing to talk with fewer people hearing, believing what worked once to connect with a crowd will continue to work in the future, and not seeing the opportunity of the new."

Mark says it's vital Christians use these new media to reach all sectors of the market.

The Jesus. All about life campaign is being designed to tap into this evolving communication medium.

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