19 May 2009

Weet-Bix-Kids gets healthy tick from Parents Jury

Berkeley Vale, New South Wales
Adele Nash/Sharyn Brady

Sanitarium's Weet-Bix-Kids was recently awarded a "Badge of honour" by the Parents Jury, an online network of parents, grandparents and guardians who are interested in the health welfare of children. The award was for being a healthy cereal that meets its on-packet promises.

The Parents Jury teamed up with nutritionist Dr Rosemary Stanton to find the children's breakfast "cereal offenders" as part of an ongoing campaign to reveal the truth behind marketing related to popular products for children. They compared the on-packet claims with ingredients listed and nutritional information provided.

Some cereals were revealed to have more sugar than iced doghunuts and almost the same amount of salt as potato chips, with Weet-Bix-Kids one of the few cereals to be low in sugar, consisting of 11 per cent fibre in the 96 per cent wholegrain wheat biscuits.

Dr Stanton said, "Weet-Bix-Kids lives up to all of its on-pack claims and proves that it is possible to create a fun and popular healthy children's cereal."

Rick Wilson, Sanitarium's general manager-sales and marketing, said, "I am delighted that Sanitarium Weet-Bix-Kids once again received the ‘Badge of honour' as the gold standard in breakfast cereal for children.

"It is great to see there is an organisation like Parents Jury investigating and informing parents on what is really in the food their children eat. Weet-Bix-Kids is packed with wholegrains, contains added calcium; and is low in sugar and salt. It also has no artificial colours or flavours, making it a smart choice for parents looking to start their child's day in the best way."

Choice, an independent consumer organisation in Australia, also recently gave Weet-Bix its seal of approval as one of two breakfast cereals to be named as a healthy choice for both adults and children. Weet-Bix, with a 19.3 percentage of sales source according to Choice, was also the only top-selling cereal to make it into the consumer watchdog's healthiest cereals list, along with Weet-Bix-Kids and Sanitarium Puffed Wheat.

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